Introduction: In previous article we get an overview on digital marketing with different characteristics, the origin of Digital Marketing and how its differ from Traditional Marketing. Here, we will see how to plan digital marketing, what are the skills requires for it and what the career is. Digital Marketing Plan: PLANNING IS IMPORTANT FOR ANY START... The plan must outline the objectives, the target audience profile, the content strategy, the channel strategy, the budget and methods of measurement. Objectives The starting point is to identify the objectives of digital marketing. This can be split into Branding and Performance objectives. Both goals can coexist. Some campaigns and activities may have the objective of increasing brand awareness and brand recall, whereas others may have the objective of increasing sales or leads or conversions. It is advisable to identify the metrics for measurement of performance alongside objective setting. If the goal is branding, then t...
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