Technology and Women

  A non-fungible token, or NFT, is a special type of token which represents a unique ASSET on the Ethereum blockchain. What is a non-fungible token? The Ethereum blockchain brought a whole new digital world where digital assets could be tracked for uniqueness and scarcity, providing the perfect platform to create a one-of-a-kind type of digital asset. These assets are known as non-fungible tokens, or NFTs. These tokens are built on a cryptocurrency platform in compliance with Ethereum's ERC-721, ERC-1155 and ERC-1337 token standards. NFTs are units of value which are non-fungible, unique and digitally scarce. They cannot be replaced by another equal part or quantity. What are the benefits of NFTs? Through the use of NFTs, users of The Sandbox will be able to benefit from true digital ownership, trading, security, immutability and cross-platform interoperability. Take a look at the video below to learn more about NFTs and how they work. The Sandbox NFT metadata The metadata that a c...

  Introduction: In previous article we get an overview on digital marketing with different characteristics, the origin of Digital Marketing and how its differ from Traditional Marketing. Here, we will see how to plan digital marketing, what are the skills requires for it and what the career is. Digital Marketing Plan: PLANNING IS IMPORTANT FOR ANY START...  The plan must outline the objectives, the target audience profile, the content strategy, the channel strategy, the budget and methods of measurement. Objectives The starting point is to identify the objectives of digital marketing. This can be split into Branding and Performance objectives. Both goals can coexist. Some campaigns and activities may have the objective of increasing brand awareness and brand recall, whereas others may have the objective of increasing sales or leads or conversions. It is advisable to identify the metrics for measurement of performance alongside objective setting. If the goal is branding, then t...

  INTRODUCTION Digital is revolutionizing marketing by increasing use of automation and allied technologies.  As consumers spend more and more time online, marketers are shifting their budgets to digital marketing. Customers are online means communication with them has to be online too. This is a salient feature of digital marketing. Some of the defining characteristics of digital marketing are: Two-Way Communication In the digital environment, consumers decide which brands they wish to interact with. It is not just a marketer-controlled message, but consumers too take part in creating the brand and content. Targeting of One Marketers can precisely target their audiences in multifaceted categorical ways - age, location, gen der, seniority, income, interest, behaviour, lookalike, CRM data, remarketing, device, etc. The communication can be personalized and highly interactive. On digital platforms, targeting is a rather sophisticated task, carried out using such algorithms as to...